Revenue systems for private equity portfolio companies.
We install a growth engine inside a portfolio company. Pipeline, CRM, attribution.
Then we run it as a 90-day sprint, measured on the numbers an operating partner actually
reports: qualified pipeline, CAC, and EBITDA impact.
Most mid-market portfolio companies under-invest in systematic demand
generation. Not for lack of budget. For lack of infrastructure. Leads go unanswered.
Follow-up is manual. Attribution is guesswork. The marketing spend that does exist
can’t be tied to revenue.
That gap is an EBITDA line. Close it and two things happen to enterprise value.
Earnings compound during the hold. And the next buyer inherits a clean, transferable
revenue engine: documented pipeline, CRM discipline, attribution a diligence team can
verify.
We build and operate that engine.
The system
What we install.
Lead capture & responseFunnels, forms, and speed-to-lead automation;
every enquiry answered in minutes, not days.
One inboxEvery conversation, whatever the channel: email, phone,
web chat. One place, full history. Nothing falls between channels, and response
time becomes a number you can manage.
CRM & pipeline disciplineOne pipeline from first touch to closed
revenue, visible to management and the fund.
Nurture & follow-upEmail sequences that work leads automatically
until they book or decline.
ReputationSystematic review generation, because mid-market buyers
check.
Attribution & reportingA live dashboard tying spend and activity to
pipeline and revenue. What the board sees is what the system measured.
Deliberately not included: ad-account babysitting, brand redesigns,
social-media management. This is revenue infrastructure, not a media retainer.
The engagement
Ninety days. One company.
Weeks 0 to 2: InstallWe deploy the stack, integrate it with the
company’s existing channels, and baseline current lead flow, response time, and
conversion.
Weeks 3 to 12: Operate & tuneThe system runs; we manage it.
Monthly reporting against the baseline: pipeline created, CAC, response times,
attributed revenue.
Day 90: DecisionThe numbers either justify rolling on, and rolling
out to further portfolio companies, or they don’t. Fixed price. No
lock-in.
We take on a small number of companies at a time. This is an
operated service, not software resale.
Why us
Run by an operator, on our own platform.
Real Market Strategy is run by its founder, Yakup Kocaman. Nearly thirty years in
business. Time inside a private equity firm, supporting the CEO on board reporting
and research. Fifteen years building digital marketing systems as an independent consultant.
We know what a portfolio review looks like from the board’s side of the table, and we
report accordingly. The delivery stack is our own: Leadbol, our
proprietary platform for CRM, automation and attribution, combined with AI-driven
content and data tooling.
A fair test of how we work: our research systems read real filed financials
from Companies House records. Including the roughly 60% of accounts filed as scanned
documents, which commercial databases only estimate. Ask us to run a live extraction
on any company you name.
Contact
Twenty minutes is enough to tell whether this fits.